Insights and Opinions
Business isn’t rocket science. I am all for being pragmatic and uncomplicated about marketing delivery, but passionate that business strategy and measurable objectives should drive the marketing agenda.
I believe that many businesses get caught up in trying to do too much, or focus on marketing channels that miss their target audience completely. Channels and technology may have transformed in the last few years, but the principles haven’t.
Below are some of my insights and opinions on the world of work.
Personal branding or wank-word bingo?
I have been listening to enlightened professionals talk about Personal Branding for several years now. And the discussion usually includes high ideals like being 'authentic'...
Stop and Think
This is a short article I wrote for The Leadership Thinktank Stop thinking about marketing! As a marketing professional I should give you some marketing ‘top tips’ right? However, in 25 years of...
Goodonya WordPress
A few years ago I took myself out of my comfort zone and rebuilt my website. It was partly because I needed more flexibility than the five page Smartyhost version I had been...
I miss great ads & long lunches
Really, I do. I miss them. Working with the big agencies and sitting in an edit suite in London’s Soho at 3am, being offered whatever I want. No seriously, as the person who spends the money in a...
Getting naked
I am not a fan of business speakers in general. Many on the circuit will just re-hash stuff you already know, in very uninspiring formats, passionately telling you obvious...
A work-life imbalance
Working from home is synonymous with sleeping in. Also, wearing pyjamas all day, watching Oprah, not showering until 4pm and in my case, playing with kittens all day. The...